Privacy Policy

Who we are

We are Papakat. This policy covers two things we run: the Papakat Creator Programme platform at creator.papakat.com, and the Papakat Instagram assistant — the automated helper that replies when you message our Instagram account.

For anything about your data, email us at creator@papakat.com. Creators on the programme can also just use the in-app chat.

What we collect

• Account details — your name, email address, Instagram handle, phone number and shipping address, plus the profile details you fill in during onboarding.
• Chat messages and uploaded content — what you send us in the in-app chat, and the photos, videos and links you upload as part of a collaboration.
• Instagram direct messages — if you message our Instagram account, we receive your message and your Instagram profile name and handle. Those messages may be processed by an automated assistant so it can reply to you.
• Basic visit logs — while you are signed in we record which pages you opened and when, so we can support you and keep the account secure.

Why we collect it

• To run the Creator Programme — matching you to products, scheduling posts and tracking deliverables.
• To ship products to you, which means sharing your name, phone number and address with a courier.
• To reply to your messages, including the automated replies our Instagram assistant sends.
• To meet legal and tax obligations, and to deal with disputes if they come up.

Automated replies on Instagram

When you message our Instagram account, your message may be sent to an AI service that generates a reply on our behalf. It is used only to understand what you asked and to answer it. A human on our team can step in at any point.

We will never ask you for card details, UPI PINs, OTPs, bank details or any other payment information over Instagram DM. If a message claiming to be us does, it is not us — please report it.

What we don't do

We do not sell your data, rent it, or share it with anyone for advertising. We do not use advertising cookies, analytics cookies or third-party tracking — the site runs on essential cookies only, which is set out in full in our Cookie Policy.

How long we keep it

• Account data — kept for as long as your account is active on the programme.
• Deletion is permanent — when an account is deleted, the account and its content are removed from the live platform and cannot be restored. We keep a small internal record of the deletion (name, email, Instagram handle and a basic summary) so we know the account existed and why it went.
• Visit logs — automatically deleted after 60 days.

Who we share it with

Only the service providers we need to actually run things, and only the minimum they need:

• Our courier partners, to deliver products to you.
• Our email provider, to send you programme emails.
• Our AI provider, to process Instagram messages and draft replies.
• Our hosting and storage providers, which is where the platform and your uploads live.

We may also share information if the law requires it.

Your rights

You can ask us to show you the data we hold about you, correct anything that is wrong, or delete your account and its data. Email creator@papakat.com and we will come back to you. We may need to check it is really you before we act.

Where this applies

Papakat operates from India, your data is handled under Indian law, and any dispute about it is subject to the courts of India.

Changes and questions

If we change how we handle your data, we will update this page. Questions? Email creator@papakat.com, or read our Terms & Conditions.

Last updated: 4 August 2026.